Lolita Fashion is a fashion subculture originating in Japan that is primarily influenced by Victorian clothing as well as costumes from the Rococo period. Lolita has made this into a unique fashion by adding gothic and original design elements to the look. From this, Lolita fashion has evolved into several different sub styles and has created a devoted subculture in Japan. The Lolita look consists primarily of a knee length skirt or dress, headdress, blouse, petticoat, knee high socks or stockings and rocking horse or high heel/platform shoes.
Although the origin of Lolita fashion is unclear, it is likely the movement started in the late 1970s when famous labels including Pink House, Milk and Angelic Pretty began selling clothes that would be considered Lolita by today's standards. Shortly after that came Baby, The Stars Shine Bright, and Metamorphose temps de fille. In the 1990s, Lolita fashion became better recognized, with bands like Malice Mizer and other Visual Kei (or visual type) bands coming into popularity. These bands wore intricate costumes, which fans began adopting as their own style. The style soon spread from its origins in the Kansai region, and ultimately reached Tokyo where it became popularized throughout Japanese youth culture. Today, Lolita fashion has grown so much in popularity that it can be found even in department stores in Japan. Today many young people wear the fashion all around the world.
Maki and Asuka, main designers of the current most popular lolita brand Angelic Pretty.
Advertisement in Kera magazine for the brand Baby, the Stars Shine Bright.
Three famous lolita models wearing Baby, the Stars Shine Bright clothing..
A street fashion that is gaining popularity in Japan. It is inspired by the eighties with added cuteness and usually consists of pastels or bright colors.
Inside the Spank! store, the most popular fairy kei brand.
Photo form a Spank! party.
Another photo from a Spank! party.
Magazine scan that shows the apartment of a fairy kei fashion wearer.