Design is a powerful force in culture and society. It surrounds us, whatever we do and wherever we go. It has an impact on us, whether we are aware of it or not. It is not easy to define all the things the word "design" is supposed to denote. In fact, it is even becoming difficult to say where design ends and related phenomena like art, architecture and popular media begin. One thing is certain: design is not just about creating “cool-looking" things; it is much more. It affects our ways of understanding the world. It is also a form of communication - by creating or using certain designs we send messages about ourselves to others.

Desma 10 provides a broad overview of the phenomena that make up design culture. It demonstrates that design does not mean only the "high design" of famous star designers and design and fashion companies. The most efficient design is often invisible - devices like door knobs and traffic lights help us without drawing attention to themselves. To understand design culture we must therefore pay attention to invisible things as well. We have to study the motives that guide their planning, their marketing, their reception and their uses.

Desma 10 will discuss the main movements and trends in design as a cultural and social phenomenon. Particular emphasis will be given to the interconnections between design and technology. The relationship between design and art will also be explored from a historical perspective within various contexts from the Victorian era and early 20th century modernism to the 1960s pop culture and Postmodernism. A rich array of demonstration material, ranging from classical industrial design to recent postmodern design trends, will be introduced.

The ultimate goal is to create design awareness: to inspire the student to look at and listen to one's everyday environments in new and critical ways.