Work To Die

Mission statement:
As capitalism propels us towards a culture of overwork and a world unfit for habitation, we want to confront the conventional notions of productivity by questioning what it really means to work to live.

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Campaign Posters

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Small Touchpoint 1: Button Badge

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Small Touchpoint 2: Breath Bill

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Small Touchpoint 3: Temporary Tattoos

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Medium Touchpoint 1: T-shirt

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Medium Touchpoint 2: Face Mask

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Large Touchpoint: Pop-up Store + Warehouse Experience

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Extra Large Touchpoint: Sticker Demo
@ Amazon HQ, Seattle, WA

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Handbook

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