Brand Lab II

Schedule

MAR 29 | 31
APR 05 | 07 | 12 | 14 | 19 | 21 | 26 | 28
MAY 03 | 05 | 10 | 12 | 17 | 19 | 24 | 26 | 31
JUN 02

Note: Blank spaces in the schedule will be filled in with Screenings, Demos, Workshops and the like.

WEEK 1: RESEARCH AND FINDINGS

MONDAY, MARCH 29:

Introduction
Syllabus and Schedule
Reading walkthrough
Presentation by Professor Peter Lunenfeld and Brand Lab I students

WEDNESDAY, MARCH 31:

RM Presentation: Brand Development Process + Creative Process
Review and critical discussion of the three 'brief' directions. Are we missing something? Is there a 4th/5th direction we must investigate?
Team selection
'Brief' directions investigation, findings and ideas
Individual meetings with each team

WEEK 2

MONDAY, APRIL 05:

Continue research

WEDNESDAY, APRIL 07:

In class:
Review homework: Group critique

Discussions:
Understanding your research
Exploration of Research Tools (from course required reading: Research: Methods and Perspectives)
Visual/Verbal/Qualitative/Quantitative Quadrant
Academic Ethnography vs. Commercial Ethnography

WEEK 3: CONCEPT

MONDAY, APRIL 12:

Lecture with Rebeca

WEDNESDAY, APRIL 14:

Lecture by Huell Howser
http://www.calgold.com

WEEK 4: CREATIVE DIRECTION

MONDAY, APRIL 19:

Positioning
For class: Have every story worth talking about (either the specificity of your team's focus, or anything else) up and visible. Include a small paragraph, and a series of terms if appropriate.
Upload a blurb about why you came to UCLA.

WEDNESDAY, APRIL 21:

Lecture with Rebeca

WEEK 5: COMMUNICATION STRATEGY

MONDAY, APRIL 26:

Lecture with Rebeca

WEDNESDAY, APRIL 28:

Lecture with Rebeca

WEEK 6: DESIGN

MONDAY, MAY 03:

Lecture with Rebeca

WEDNESDAY, MAY 05:

Lecture with Rebeca

WEEK 7

MONDAY, MAY 10:

Lecture with Rebeca

WEDNESDAY, MAY 12:

Lecture with Rebeca

WEEK 8: PRODUCTION

MONDAY, MAY 17:

Lecture with Rebeca

WEDNESDAY, MAY 19:

Lecture with Rebeca

WEEK 9

MONDAY, MAY 24:

Lecture with Rebeca

WEDNESDAY, MAY 26:

Lecture with Rebeca

WEEK 10: FINAL PRESENTATIONS

MONDAY, MAY 31:

Memorial Day Holiday - No class

WEDNESDAY, JUNE 02:

Lecture with Rebeca