project 4 revised

Thursday, May 13th, 2010

re-edited last lecture sequence from Alice Mongkongllite on Vimeo.

Project 4- Storyboard pt.1

Tuesday, May 11th, 2010

Here is half of our storyboard. More to come soon.

project 4: The Last Lecture Title Sequence

Tuesday, May 11th, 2010

In collaboration with Sasha and Kristian:

dma 155: The Last Lecture Title Sequence from Alice Mongkongllite on Vimeo.

assignment 1

Tuesday, May 4th, 2010

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Saul Bass

Tuesday, May 4th, 2010

Saul Bass lived from 1920 to 1996. Bass is best known for his work on famous motion picture title sequences from movies such as “The Man with the Golden Arm, North by Northwest, and Psycho.

He was one of the first people to realize that there was creative potential in the opening and closing sequences of a movie and to use it to enhance the viewers’ experience of the film.

His work for the title sequence for The Man with the Golden Arm is what originally garnered him attention when he used a cutout of a hand to make allusions to the heroin addiction of the main character. Both the bold design and the taboo subject of the title and film created a great stir in the 1950s.

Bass was born in the Bronx to an enigre family. He was creative from his childhood and studied at the Art Students League in NY and Brooklyn College under Gyorgy Kepes. Kepes introduced Bass to the Bauhaus and to Russian Constructivism

After working as a commercial artist for a while, Bass moved to LA to pursue greater creative freedom and to open up his own practice in 1946.

He first got into making title sequences after being approached to make a movie poster for the film “Carmen Jones” by Otto Preminger. Preminger was very impressed with the work and asked Bass to create the film’s title sequence as well.

His next collaboration with Preminger on The man with the golden arm would bring him great fame.

People said that Bass had the ability to recognize a film’s most central and recognizable image and work off of that in his characteristic modern style. Martin Scorsese once said that it was like “an emblematic image, instantly recognizable and immediately tied to the film”

Bass’ title sequences were unique in that they always related to the film you are about to watch in imagery or feeling. For example the credits in his titles for North by Northwest run up and down a grid, refering to passengers stepping off elevators. In his famous sequence for Psycho, the manic, sweeping bars’ frenzied motion refers to the fractured psyche of norman bates.

After gaining notoriety for his film titles Bass continued to work in both design and film. He directed many more title sequences and an Oscar winning short film and a feature film.

He also had success in his graphic design work. His clients included corporate identities for Girl Scouts,United Airlines, AT&T, Minolta, and Warner.

In 1981 Bass was honored with the AIGA Medal for all his work.

He later went on to direct many more titles, notably several titles for Martin Scorsece’s films like 1995’s Casino and 1993’s the Age of Innocence.

Bass passed in 1996. His New York Times obituary called him “”the minimalist auteur who put a jagged arm in motion in 1955 and created an entire film genre…and elevated it into an art”

Bass’s work is significant mostly because he was one of the first people to title movies with a purpose and to create sequences that added something symbolic and evocative to the film as well as created a clear print-graphic marketing and advertising campaign themes to the movie.

Although his style was created decades ago, it is still widely emulated. He was a pioneer in tying desing and motion together.

References: Essay by David R. Brown. 1982.

assignment 2

Sunday, April 25th, 2010