Brand Lab

Resources


COURSE RESOURCES:

Course Syllabus [104KB]
Creative Process Phases [28KB]
Visual Communications Process [24KB]
Brand Process Diagram [544KB]
DMA Resources [64KB]
Designism 3.0 | Design For Social Change [308KB]
Center For The Study Of Political Graphics [452KB]

RECOMMENDED LINKS:

European Graduate School Lectures on Media and Communications
Lawrence Weiner
Brand Tags

ICOGRADA
http://www.icograda.org
Icograda (the International Council of Graphic Design Associations) is the world body for professional communication design. Founded in 1963, it is a voluntary assembly of organisations concerned with graphic design, visual communication, design management, promotion, education, research and journalism. Icograda promotes communication designers' vital role in society and commerce and unifies the voices of graphic designers and visual communicators worldwide.
Note: http://www.designcouncil.info/inclusivedesignresource/EleanorRidsdale/intro.html

ART DIRECTORS CLUB OF NEW YORK
Crossing 1, Crossing 2, Crossing 3. Client: Responsible Young Drivers
http://www.adcglobal.org/downloads/mini-sites/83winners/home.html

ONE CLUB OF NEW YORK
http://www.oneclub.org
UNICEF Tap Project:
http://www.oneclub.org/os/vote/viewer/?id=11495
Search for other Public Service Announcements.

AIGA
American Institute of Graphic Arts
http://www.aiga.org
Analyzing Terror through Imagery. By Steven Heller.
http://www.aiga.org/content.cfm/analyzing-terror-through-imagery-an-interview-with-nancy-kobrin
Society & Environment:
http://www.aiga.org/content.cfm/society-and-environment
Get Out the Vote 2008
http://www.aiga.org/content.cfm/get-out-the-vote

CENTER FOR POLITICAL GRAPHICS
http://www.politicalgraphics.org/
Look at Earth, Wind & Solar International Ecology Posters: ‘Stop Pesticides Use

TRACK 16 GALLERY
Dead Wrong: International Posters Against the Death Penalty
http://www.track16.com/exhibitions/cspg2/index.html
Robbie Conal
http://www.track16.com/exhibitions/2008-09-06-robbieconal/pr.php
East-West Graphics of Resistance
http://www.track16.com/exhibitions/ledernier-eastwest/

CONSERVATION INTERNATIONAL
http://www.conservation.org

REQUIRED READING

Browsing: http://www.bananabook.org/, http://bananas.rebecamendezdesign.com/
Reading: Klein, Naomi. Shock Doctrine. Macmillan
Viewing: The Corporation; http://www.thecorporation.com

RECOMMENDED READING

Articles:
http://www.salon.com/books/feature/2008/04/19/bananas/index.html
http://www.popsci.com/scitech/article/2005-06/can-fruit-be-saved

Websites:
www.thedailyshow.com
www.colbertnation.com
www.crooksandliars.com
www.designobserver.com

Ahonen, Tomi T. and Alan Moore. Communities Dominate Brands.
Banham, Reyner. Theory and Design in the First Machine Age. MIT Press.
Barthes, Roland. Mythologies.
Baudrillard, Jean. The System of Objects.
Beirut, Michael, Jessica Helfand, Steven Heller, William Drentell, and Rick Poynor. Looking Closer: Critical Writings on Graphic Design 1 – 5. Allworth Press.
Bennett, Audrey, Editor. Design Studies: Theory and Research in Graphic Design (A Reader). Princeton Architectural Press, 2006.
Chapman, Peter. Bananas!: How The United Fruit Company Shaped The World.
Cohen, Sande. History Out of Joint.
De Landa, Manuel. 1000 Years of Non-linear History. Zone Books.
Heller, Steven and Veronique Vienne. Citizen Designer: Perspectives on Design Responsibility.
Herman, Edward S. and Noam Chomsky. Manufacturing Consent: Political Economy of the Mass Media.
Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. NYU Press. 2006.
Klein, Naomi. No Logo.
Koeppel: "Banana: The Fate Of The Fruit That Changed The World.
Koolhaas, Rem. Content.
Lupton, Ellen and Abbot Miller. Design Writing Research: Writing on Graphic Design.
Lutz, Anja, Anna Gerber, H Hellinge Klanten. Influences: A Lexicon of Contemporary Graphic Design Practice.
Mau, Bruce. Massive Change: A Manifesto for the Future Global Design Culture. Phaidon Publishers. 2005.
Neumeier, Marty. The Brand Gap.
Neumeier, Marty. The Dictionary of Brand.
NL Design. Mobile Minded
Pine II, B. Joseph and James H. Gilmore. The Experience Economy: Work Is Theatre and Every Business a Stage. Harvard Business School Press. 1999.
Poynor, Rick. Designing Pornotopia.
Poynor, Rick. Obey The Giant.
Rheingold, Howard. Smart Mobs.
Shaughnessy, Adrian. How To Be A Graphic Designer Without Losing Your Soul.
Sorkin, Michael. Brand Aid.
Sterling, Bruce. Shaping Things. MIT Press. 2005.
Tanizaki, Jun’ichiro. In Praise of Shadows.__
Taylor, Mark C. Hiding.
ten Duis, Leonie and Annelies Haase. The World Must Change: Graphic Design and Idealism. Sandberg Instituut Publication
Thackara, John. In the Bubble: Designing in a Complex World.
Van Toorn, Jan. Design beyond Design: Critical Reflection and the Practice of Visual Communication.
Wheeler, Alina. Designing Brand Identity.
Wipperfurth, Alex. Brand Hijack.