DESMA 104: DESIGN FUTURES
Spring 2017, Thursdays, 9:00-11:50 PM
Public Affairs 1222
Prof. Peter Lunenfeld [firstname.lastname@example.org]
David Ertel [davidDESMA104S17@gmail.com]
Office hour: Wednesday 4-5
Cara Chan [caraDESMA104S17@gmail.com]
This course offers a critical examination of design practice and theory, incorporating historical as well as speculative methodologies. We will cover a multitude of disciplines, producing crosscultural and transmedia analyses that concentrate on 20th century highlights of design and 21st century experiments and movements. We will be considering how various design practices and techniques related to each other across cultures and media.
The class will be involved in “nowcasting,” a meteorological term that we will appropriate to think about design and society at the start of the 21st century. There are always more data points about the present than there are about the future, and that determining what is happening in the middle of a storm is orders of magnitude more computationally intense than forecasting what the next weather event might be. As we look at design our interest in nowcasting is less meteorological than it is metaphorical. We should be able to develop nowcasting as distinct from but related to everything from cool hunting to surveillance, and use the concept to open new spaces for critical analyses of technology and culture.
Anthony Dunne and Fiona Raby, Speculative Everything: Design, Fiction, and Social Dreaming (MIT, 2013)
Brenda Laurel, Utopian Entrepreneur, design Denise Gonzales Crisp (MIT, 2001)
Bruce Sterling, Shaping Things, design Lorraine Wild (MIT, 2005)
Paul D. Miller aka Dj Spooky that Subliminal Kid, Rhythm Science, design COMA Amsterdam/New York (MIT, 2004)
The Assignments & The Requirements:
1) All assignments must be handed in and sent to the Assistant by email to earn a grade.
2). Take home midterm covering the readings and lectures due May 11 by 9:30 am, any later and it will be marked down a half point. (30%)
3). Required reports on DMA sponsored public event, lecture, or show. See the Department of Design Media Arts calendar for details: (10%)
http://dma.ucla.edu/events/calendar.php. The first review is due April 27st, the second is due June 1st
The reviews should be approx. 300-500 words. Guide on how to write a review
4). Take-home final 10-12 pages, captioned images due at 12:00 PM Friday June 8th in Professor Lunenfeld’s office, 4252 Broad Art Center (50%). The course grade, while guided by the percentages, is calculated holistically.
Roll will be taken via Arkaive.com. The enrollment code is 2MH9, use your smartphone. If you don’t have a smartphone, we will work out other arrangements. Please sign in to Arkaive every class before 9:10 AM. Two unexcused absences will result in a penalty of one half point, three or more result in an F.
The Academic Expectations:
Plagiarism of any form is a violation of UCLA Student Conduct Code Section 102.01 Academic Dishonesty: http://www.deanofstudents.ucla.edu/conduct.html
Wikipedia is an essential contemporary tool, but using it in academic situations is tricky. Here’s a great Student Wikipedia Use Policy written by Alan Liu from UCSB: http://www.english.ucsb.edu/faculty/ayliu/courses/wikipedia-policy-short.html
Week 1 Apr. 6 Bespoke Futures
Covered: the design cluster, nowcasting, bespoke futures and the Mediawork concept
Covered: movements, styles, and concepts in graphic, motion, industrial, and interface design.
Week 2 Apr. 13 Design Fictions
Required Readings: Anthony Dunne and Fiona Raby, Speculative Everything: Design, Fiction, and Social Dreaming
Covered: The biomorphic form making of MIT’s Neri Oxman, critical design, speculative realism.
Interactive Screening: MoMA’s Design & the Elastic Mind moma.org/exhibitions/2008/elasticmind/
Week 3 Apr. 20 Curating & Sensibilty
Visit: We will visit the Simon Denny Project at the Hammer Museum in Westwood. Details TBD.
Bruno Latour, “From Realpolitik to Dingpolitik, or How to Make Things Public,” The Object Reader (2009)
Susan Sontag, “Notes on Camp” from Against Interpretation (1964)
Nicolas Bourriaud, "Relational Form,” from Relational Aesthetics (2002)
Ellen Lupton, "Design and Social Life,” from Bloemink, Hodge, Lupton, McQuaid, Design Life Now (2006)
Covered: curating as the expression of a sensibility; how audiences relate to images and objects in space
Week 4 Apr. 27 Culture Work
Assignment Due: 1st Review
Required Readings: Utopian Entrepreneur
Peter Lunenfeld “Media Design: New and Improved Without the New,” New Media & Society (2004)
Hal Foster, “Design and Crime”, from Design and Crime (and Other Diatribes) (2002)
and “The ABCs of Contemporary Design” October 100 (2002)
Denise Gonzales Crisp, Decorational Pamphlet, “Toward a Definition of the Decorational,” 2003
Covered: Technology’s impact on design; business and culture; doing good, doing well; the history of the culture machine;
“What's Next? Conversations with DMA Alumni”, 5:00-7:00 in the EDA
This is a MANDATORY DMA Career Development Event, sign in sheets will be used.
Week 5 May 4
Week 6 May 11 Sound & Source
Assignment Due : Take Home Midterm
Required Reading: Rhythm Science
Lawrence Lessig, “Property” from Free Culture, pp. 116–173 (2006)
Covered: the Dj as griot; open source culture; curation as method; the fragmented persona as contemporary archetype
Week 7 May 18 Things that Think & Talk
Required Readings: Shaping Things
Steven Skov Holt and Mara Holt Skov, “The Blobject Begins to Take Shape” and “The Look and Feel of Optimism”
from Blobjects & Beyond: The New Fluidity in Design (2005)
Covered: spimes, blobjects, gizmos and other new new things; industrial design’s future(s); sustainability and green design
Week 8 May 25 Motion, Time, and Brand
Guest: Will Eagle, Strategy Consultant at Google. Will Eagle works with some of Google’s biggest clients to help
them solve their brand challenges in the digital space, especially Youtube, through education, ideation and consultation.
Required Reading : Lev Manovich, “Media Design,” Software Takes Command (2013), p. 243-328.
B.J. Fogg, “The New Rules of Persuasion”
Covered: design cinema; when collage and montage combine; the primacy of the graphic and the animation
over the photographic and the filmic
Screenings: A curated selection of contemporary motion pieces
Week 9 June 1 The New Aesthetic?
Assignment Due: 2nd Review
Required Reading: http://new-aesthetic.tumblr.com/
Bruce Sterling https://www.wired.com/2012/04/an-essay-on-the-new-aesthetic/
Ian Bogost, http://www.theatlantic.com/technology/archive/2012/04/the-new-aesthetic-needs-to-get-weirder/255838/
Andrew Blum, http://www.vanityfair.com/culture/2013/06/new-aesthetic-james-bridle-drones
Taina Bucher, http://www.furtherfield.org/features/interviews/machine-visions-james-bridle-drones-bots-and-new-aesthetic
June 8 Week 10 Open Dialogues
Friday June 9, 12:00 PM, Final due
10-12 page final project due at the Professor’s office, 4252 Broad or in his mailbox in 2275. It may be turned in early at his mailbox. Final must also be emailed to David and Cara in order to receive a grade.