S2018_DMA 154: WORD + IMAGE




Course Description: 154. Word + Image (5) Studio, six hours; outside study, nine hours. Preparation: completion of preparation for major courses. Enforced requisite: course 101 or 104. Focus on relationship of type to content, image, and materials. Acquisition of knowledge of and sensitivity to typography in context of complex communication problems in print and digital media. Research, concept and content development, and articulation of methodology for visualization. P/NP or letter grading.


Class structure: Classroom time will be used primarily to review work either as class discussion or individual meetings. Every week you will have a new phase of the project due the following class meeting or week. Work is to be presented according to instructions (to come) by 9:00 am.


Expectations: You must demonstrate through the readings, projects (both process and end project) as well as through classroom discussion that you grasp the material being taught.


Attendance: You must attend each class. This class will cover a lot of material in a short period of time. There is little, if any, way to make up for a lost class. You are responsible for work due on the day you are absent and for projects given on the day you missed. An emergency or illness is the only acceptable excuse. You must let the T.A. and me know, prior to the class meeting, that either you will a) miss the class and the reason; or b) why you did not attend. Class begins promptly at 9:00 am. There is a 5-minute grace period. If you arrive to class between 9:05 and 9:15 am, you will be marked tardy. Three unexcused tardies are equal to one unexcused absence. If you are later than 15 minutes you’ll be marked absent. Each unexcused absence will result in 1/3 grade point down on your final grade (A+ to A). Four unexcused absences will result in a failed grade in the class (F).


Grades: Each class you will be evaluated as follows:

  • 80%: Success of projects
  • 20%: a) Presentation of projects; b) Quality of effort; c) Class participation and engagement; d) Understanding of the reading material: 10%
  • Attendance will also affect your grade as stated above.

DMA Lectures: Your attendance is required in at least 3 lectures offered by the DMA during the Spring quarter.

The following Lecture is required: Designer Kenya Hara on April 12, at 5:30, EDA http://dma.ucla.edu/events/calendar/?ID=1075

Each missed lecture counts as an ‘absence’ and affects your grade as stated above. Brenda Williams or your class T.A. will record your attendance, in addition, to record your attendance, take a selfie at the event and send it to your T.A.


Other: Turn off cell phones during class. No food in class. No text messaging, ichatting, skyping , or emailing during class.


S2018 Project Description:


Taking on Big Junk.

This quarter, our class focuses on LA’s toughest challenges: what to do about mountains of waste.


Some preliminary remarks


On average, Americans throw away their own body weight in trash every month


Circular Economy

“We live in a defining moment in history – a moment where the international community has come together to agree on an ambitious framework to resolve some of the world’s most daunting challenges. Anchored in a set of universally applicable Sustainable Development Goals, the 2030 Agenda for Sustainable Development, adopted by all 193 members of the United Nations in September 2015, underlined a common determination to take bold and transformative steps towards a better future for all. Now is the time for implementation. We must now begin to practice what we have preached – changing our production and consumption patterns in order to create virtuous cycles rather than depletive ones and harnessing the global interconnectedness, communications technology and breakthroughs in materials science.”


–Foreword to: The New Plastics Economy, Rethinking the Future of Plastics


Future industry


Waste360: “What advice would you give to someone looking to have a career in the waste and recycling industry?”

Heather Repenning, LA Commissioner on Board of Public Works: “Go for it. Waste disposal is a very basic part of existence, and you can have a huge impact on the environment and the quality of life by working to improve the concept of waste disposal. In the waste and recycling industry, there is a lot of room for innovation and growth. There are also many opportunities to create satisfying careers in this industry.”


Conversion technology

Each day, 135,000 tons of trash is sent to California landfills. These materials represent a resource that could be better used to benefit the businesses and residents of California.

21st century conversion technologies are changing the way we think of trash or waste. The County of Los Angeles sees trash as a potential resource, and conversion technologies are an innovative way to convert that resource into renewable energy, biofuels, and other useful products.


Restorative Enterprise

Can we not only eliminate our negative impact on the environment, but also have positive impacts? Could we knit together fractured communities, economies and ecosystems as we do businesses?


[b] https://biomimicry.org/

Research Assignments:


All: Read UCLA’s zero waste plan:



[1] Esther Abosch

[a] http://robgreenfield.tv/trashme/

[b] https://www.saveonenergy.com/land-of-waste/

[c] https://www.washingtonpost.com/graphics/2017/world/global-waste/?utm_term=.e193304c25ef



[2] Lauren Alexander

[a] https://www.ted.com/talks/van_jones_the_economic_injustice_of_plastic

[b] https://www.theguardian.com/commentisfree/2018/jan/06/the-hands-of-thomas-and-making-good-in-a-disposable-world -> explore the phenomenon of contemporary repair cafes

[c] http://www.formafantasma.com/filter/home/Ore-Streams-1



[3] Jessica Borchardt

[a] https://www.youtube.com/watch?v=w96osGZaS74

How To End The Food Waste Fiasco | Rob Greenfield | TEDxTeen

[b] https://www.recyclebank.com/

[c] From Junk to Art: https://www.youtube.com/watch?v=6JnEmWPWra4


[4] Darin Buzon

[a] https://www.youtube.com/watch?v=UwOHpWTRsbE

Natural Resources Defense Council on food waste

[b] http://www.cewep.eu/

[c] Bordallo II




[5] Lisa Chan

[a] https://www.youtube.com/watch?v=pF72px2R3Hg

Why I live a zero waste life | Lauren Singer | TEDxTeen



[b] https://www.ecotricity.co.uk/


[c] https://www.demilked.com/biodegradable-algae-plastic-replacement-ari-jonsson/


[6] Connie Chang

[a] https://www.youtube.com/watch?v=CSUmo-40pqA

Two adults, two kids, zero waste | Bea Johnson |

[b] https://www.ted.com/talks/janine_benyus_shares_nature_s_designs


[c] http://cargocollective.com/expandedeye


[7] Yuchun Chen

[a] https://www.youtube.com/watch?v=kWnsmzSSgdI

Zero Waste is not recycling more, but less | Bea Johnson |


[b] https://www.nica-institute.com/february-10-waste-event/

[c] https://davehakkens.nl/


[8] Claire Dechatech

[a] https://www.youtube.com/watch?v=pw75xPQEbhk

Going Green: Tips for a Zero-Waste Lifestyle | Haley Higdon |

[b] http://www.aebamsterdam.com/

[c] https://weburbanist.com/2008/06/04/recycled-art-from-trash/


[9] Jennifer Dodge

[a] https://www.youtube.com/watch?v=iuvz-cYS2RQ

Zero Waste – Why the little things matter | Milena Glimbovski | Berlin


[b] http://www.repairsociety.net/

[c] http://www.complex.com/style/2013/05/the-25-best-artworks-made-from-trash/doors


[10] Benjamin Farren

[a] https://www.youtube.com/watch?v=hb9uEbUaREE

The non-disposable life | Lindsay Miles


[b] http://web.mit.edu/12.000/www/m2016/finalwebsite/solutions/landfill.html

[c] https://www.theguardian.com/artanddesign/gallery/2016/sep/13/trashion-designer-marina-debris-turns-ocean-rubbish-into-high-end-outfits-in-pictures




[11] Anna Golinsky

[a] https://www.youtube.com/watch?v=G22DOQ0-Vn0

What if we refuse trash? | Andrea Sanders


[b] http://thenextgeneration.org/   especially look into Tom Steyer

[c] https://www.trashionfashion.org/




[12] Deborah Hahn

[a] https://www.youtube.com/watch?v=1E_irYHyrGU

Rethinking the future of plastics | Michiel De Smet

[b] Dame Ellen MacArthur Foundation – https://www.ellenmacarthurfoundation.org/


[c] http://pormpuraawartculture.com/ghostnet.html



[13] Celynne Hebron

[a] https://www.youtube.com/watch?v=BTgTWLYCeOU

Find out more about the speaker

[b] http://join-the-pipe.org/en

[c] http://chrisjordan.com



[14] Jarrett Lampley

[a] https://www.youtube.com/watch?v=Ez4pMe8M4hM

Recycling Sucks! The History of Creative Reuse: Garth Johnson

[b] https://www.theguardian.com/world/gallery/2008/aug/05/japan.recycling


[c] https://www.studioswine.com/work/


[15] Kerry Lee

[a] https://www.youtube.com/watch?v=8zj8HJntlP4

The masterpiece of a simple life | Maura Malloy


[b] https://sjackson.infosci.cornell.edu/RethinkingRepairPROOFS(reduced)Aug2013.pdf

[c] http://www.parley.tv/


[16] Marisa Ling

[a] https://www.youtube.com/watch?v=CyKmpyYy14k

The less you own, the more you have | Angela Horn | TEDxCapeTown


[b] http://www.ex-tax.com/

[c] http://oceansole.co.ke/



[17] Karina Lopez

[a] https://www.youtube.com/watch?v=w7rewjFNiys

The Art of Letting Go | The Minimalists


[b] http://sublimeimperfections.org/

[c] http://bionic.is/


[18] Mina Malloy

[a] https://www.youtube.com/watch?v=lxovD2LQVUQ

What do we truly need in our lives? Mathias Lefebvre at TEDxQueenstown


[b] https://letitgrow.org/

[c] http://www.interfaceglobal.com/Products/Net-Works.aspx



[19] Daniel Mohler

[a] https://www.youtube.com/watch?v=t0dTdJTHTIk

Adventures with Minimalism and Happiness: Marty Stano @ TEDxUMDearborn


[b] https://www.mckinsey.com/global-themes/resource-revolution/en

[c] https://bureo.co/


[20] Koby Otsuka

[a] https://www.youtube.com/watch?v=tXlNvlzd9M8

Get rid of the unnecessary to get down to basics | Colin Wright | TEDxINSA


[b] www.plasticbank.org


[c] https://weburbanist.com/2008/06/15/7-more-awesome-trash-artists/


[21] Hannah Park

[a] https://www.youtube.com/watch?v=jczZodRWKyE

Recycling Doesn’t Matter – So What Does? | Terra Heilman | TEDxMtHoodSalon

[b] https://www.theguardian.com/environment/ethical-living

Read at least 5 articles: tell us about 3.

[c] https://www.hongkiat.com/blog/recycled-art-masterpiece-made-from-junks/


[22] Doroty Sanussi

[a] https://www.ted.com/talks/sylvia_earle_s_ted_prize_wish_to_protect_our_oceans

[b https://www.youtube.com/watch?v=du5d5PUrH0I



Gyre: Creating Art From a Plastic Ocean


[23] Stefanie Tam

[a] https://www.ted.com/talks/capt_charles_moore_on_the_seas_of_plastic

[b] http://www3.weforum.org/docs/WEF_The_New_Plastics_Economy.pdf



[c] http://www.michelle-reader.co.uk/gallery/index.html


[24] William Wharton

[a] https://www.ted.com/talks/paul_stamets_on_6_ways_mushrooms_can_save_the_world

[b] https://waterkeeper.org/?s=trash


[c] https://www.dezeen.com/2016/06/29/video-interview-piet-hein-eek-scrapwood-furniture-totally-new-movie/





[a] https://www.ted.com/talks/janine_benyus_shares_nature_s_designs

[b] https://biomimicry.org/






[a] https://www.youtube.com/watch?v=V0trJDH12yI

[b] https://www.aiga.org/what-design-cant-do

[c] https://www.whatdesigncando.com/challenge-2017/climate-action/


Trash design






Sifting the Trash, A History of Design Criticism (2017)

Watch her lecture at SVA in 2017


Products -Restorative Enterprise


[1] http://www.yesmagazine.org/planet/trash-into-treasure-six-cool-things-made-from-sea-plastic







Taking On Big Junk! Final Project

Project Description:

Taking On Big Junk! is a book comprised of two parts: Your Waste Awareness project and Change a Habit project.

Your Waste Awareness:

The project documents the waste you produce in 7 days. There are many kinds of waste we produce which include organic, plastics, paper, glass, metal, clothes, e-waste, hazardous, etc… Through words, drawings, diagrams, charts, and photography you will document the waste you generate every day, for 7 days. This content will be processed and designed into the book.

Change a Habit:

Conceive of a project based on the following stages for a more sustainable lifestyle: REFUSE, REDUCE, REUSE, RECYCLE, ROT and REPURPOSE. Your project can focus on one stage or all.  A project can be a simple as choosing to ‘reduce’ the amount of plastic you are using, or to ‘rot’ by starting a compost, or you can ‘repurpose’ some trash you found in the UCLA waste facilities.

Document the process to create content to design into the book.