DMA 19-1: What Is Media Culture? - Spring 2019


What Is Media Culture?


Erkki Huhtamo



People live in media culture, whether they notice it or not. People use all kinds of gadgets to do their work, communicate with others, and entertain themselves. If one loses or breaks one's smartphone, it may seem like end of world. In many parts of globe, people behave--at least on surface--in very similar ways: they go to movies, watch television, work with personal computers, and cannot stop fingering their phones. In that sense people live, as media scholar Marshall McLuhan claimed in 1960s, in global village. But this has not always been case: media culture is recent development. For most of history, humankind has not had access to technological media. It can be claimed that behind superficial similarities of media use, people still attach different values to them. These values are inherited from culture, family, ideology, race, gender, education, and so on. Using media archaeological approach, study ponders meaning and interpretations of media culture. Students keep lecture diary. Class meets April 2, 9, 16, 23, 30.
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