UCLA Design Media Arts 21 Spring 2020 - Drawing & Color logo

DESMA 21
Spring 2020
Instructor:
Yuehao Jiang
yuehaojiang@g.ucla.edu
TA:
Blaine O'Neill
blaine.d.oneill@gmail.com
Class Slack:
desma21.slack.com

Syllabus


Course Description

This course covers the key concepts of color and drawing for design and media art. In this class, students will learn techniques for the creation of meaningful graphic images. Through fundamental concepts of drawing – including perspective, composition and texture – theories of visual communication drawn from semiotic, narrative, and critical discourses will be introduced.


Course Objectives

  1. Identify the formal elements and principles as well as skills and techniques of digital painting (bitmap images) and drawing (vector images) and investigate their role in two-dimensional compositions. Apply the elements and principles of design in finished digital images and time-based works.

  2. Create and construct original two-dimensional designs using professional digital tools, materials, and output methods. Create a portfolio of work demonstrating formal, conceptual, and technical development. Produce digital images and time-based work through various digital media input and output methods using vector or raster-based software. Safely handle and maintain digital imaging hardware and materials.

  3. Analyze and evaluate, visually, orally, and in writing, two-dimensional compositions utilizing the critique process. Examine and describe contemporary approaches, language, aesthetics and emerging media in digital art. Evaluate and critique digital images and time-based media works utilizing relevant terminology and concepts.


Expectations

Grading

Grades will be determined with the following % breakdown:

Work will be evaluated on how well it demonstrates understanding of the class material, the effort and progress throughout the project development, conceptual creativity, aesthetic quality, and technical skills.

Late projects and assignments will be penalized by one letter grade per day, and will not be accepted if more than three days late.


Participation

Participation means doing your work, sharing your thoughts, asking questions, preparing for meetings, and offering feedback to your peers. This class is meant to be a safe learning space in which you feel encouraged and supported in learning and taking creative risks. Challenge yourself and be encouraging of others as they do the same. Be attentive and considerate to your classmates.

The Slack workspace functions as our virtual classroom. Participation in this case means sharing your thoughts and inspirations, posting work-in-progress, giving feedback to other people’s posts, sending messages if you have questions.

You will need to create a Slack channel under your name and upload weekly assignments and projects to your channel.


Attendance

You are expected to attend all the group zoom meetings.

You are expected to sign-up for one-on-one zoom meetings once a week. This is a chance for you to check-in with your instructor or TA, show your work-in-progress, ask questions, and get feedback. Prepare your work files for the purpose of screen sharing during the meeting.

Zoom meetings will be scheduled during our class time (Tuesday or Thursday 9 AM - noon PST). If you have conflicting schedules, please communicate with your instructor or TA ahead of time to figure out an alternative solution.

Missing zoom meeting without advance notification and communication with instructor or TA is equivalent to an unexcused absence. Three unexcused absences will result in a failed grade in the class.


Materials

You will need: a blank large sketchbook, a black 08 micron pen, a mechanical pencil, a 2b graphite pencil, colored pencils and or colored pens and markers.

A phone tripod is recommended for your weekly vlog.


Commitment to Diversity and Safer Spaces

We understand the classroom as a space for practicing freedom; where one may challenge psychic, social, and cultural borders and create meaningful artistic expressions. To do so we must acknowledge and embrace the different identities and backgrounds we inhabit. This means that we will use preferred pronouns, respect self-identifications, and be mindful of special needs. Disagreement is encouraged and supported, however our differences affect our conceptualization and experience of reality, and it is extremely important to remember that certain gender, race, sex, and class identities are more privileged while others are undermined and marginalized. Consequently, this makes some people feel more protected or vulnerable during debates and discussions. A collaborative effort between the students, TA, and instructor is needed to create a supportive learning environment. While everyone should feel free to experiment creatively and conceptually, if a class member points out that something you have said or shared with the group is offensive, avoid being defensive; instead approach the discussion as a valuable opportunity for us to grow and learn from one another. Alternatively if you feel that something said in discussion or included in a piece of work is harmful, you are encouraged to speak with the instructor or TA. [ voidLab / CC SA ]


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