154A Visual Communication

Congratulations on the work you have done so far… now we’re down to the final minutia.

For thursday please follow this criteria for presentation:

Be ready and in class by 2pm

media pieces: initially I wanted to have all screen-based media pieces compiled into one piece, this however, will be too complicated to achieve since it clearly requires rendering time SO please just make sure your pieces are on the server by 2pm & include a slate with your name at the beginning (preferably black background, white type). Include the piece name either on this slate or in the piece itself, I leave this up to you, just make sure it looks clean and cohesive.

books: present all books side by side on a table. If there is no table there lets make sure we bring one in so all books are neatly displayed. Position your process books next to your “final” books with a 4×4 label with your name in it. We will photograph books for documentation & will need white butcher paper (michael: we can look for this before class)

posters: print your posters at full scale, full colour. (no tiling) Hang your posters with sticker dots, clips or other method that will not ruin your print. Please hang these side by side on the wall to the left (where we usually review them)

I look forward to your beautiful work!

Thank you

Carolina

hello all,

hope you are having a good saturday. Please see below for what is due next tuesday:

Courtney, the name of the printer that might be able to help you is Davit, his company is called Printex Design. artwork@printexdesign.com

Leigh Anne is also contacting him regarding some vinyl lettering & maybe you can speak as I understand she might have a printer contact as well. (as a side note: printers usually don’t take “one-off” jobs because they are not cost-effective for them; or you… however, Davit—being a smaller company—might be of help). You can ask him for a quote, here’s a little description of what you will need:

inks: 4/0 (4 colour process on front, no inks on back)—you do have some printing on the interior of the french folds, so that would count as 4/4, meaning full colour printing on front & back sides.

quantity: specifiy the number of sheets you need printed

size: specify sheet size & trim size (these are of course different) this can also be a reverse process where he tells you what is available per price range—since i imagine he’d print on an oversized plotter)

folds: specify fold line and type of fold (for example: if you have a W 20″ x H 25″, you’d say—french folds at the W 10″ line. Include a “crop” mark line top and bottom on the print so you have a visual reference for the fold)  Might be more economical for you to do the folds yourself.

stock: specify type of sheet (paper) —make sure he ca run that sheet through his printer.

finish: uncoated or coated sheet (overarching reference: uncoated looks matte, coated looks glossy)

let me know if you have any questions

thank you

carolina

Here’s a book binding tutorial I found online. It’s got lots of picture (ALWAYS a plus), and it looks a little different than what we were taught the other day. Enjoy, hope it works for you, because I didn’t actually try this. I just thought it looked pretty…

http://www.flickr.com/photos/katej/sets/72157603357966181/

Thank you michael for posting charles’ pdf’s. Those of you who have not had your picture taken need to do so next tuesday. If any of you need a sample “quote” let me know. A Quote is what you would provide printers for a job, you are basically asking for how much it would cost to get something printed and produced. This specifies, quantity, number of inks, stock, any folds or specialty dyes etc. I will give you a little demonstration of this next class & also describe basic printing spces with you (i.e: what is 4/4, 4/1 etc). I think that’s it for now, thank you, c.

Hello all,

Hope you enjoyed Charles’ presentation, he’s great, I recommend you get in touch with him if you have any questions as he is a pro at what he does.

Below are the deliverables for next week, button up, we’re almost there:

Poster:
I want to see 3 designs, by that I mean 3 distinct approaches to layout, colour and image. Remember: the strength of a poster is scale, impact and immediacy. As opposed to a page , it allows for a more hierarchy distinctions, meaning: your big type can be quite big and your small type (as in a url) can be quite small, so consider the whole surface when designing, and consider the read levels, i.e. you want someone to be attracted to your poster from afar and give them more “cookies” when they take a second closer look.

Book:
I want to see a full content dummy and I want to see it bound. The point of this is to address any issues that might come up sooner rather than later, so you don’t freak the last week and do a sloppy job. Test your printing on the stock you have selected, see how the ink falls on the sheet, make sure it doesn’t chip off (especially if you fold them etc). Again, test before your final execution, it will make your life easier. Also, test setting up your files for final printing (here is where the dummy comes in real handy) Don’t leave it up to the machine to figure it out for you.
- I want to see 2 designs for the cover, spine & back cover.

- end sheets (do these have a graphic treatment or are these distinguished by material, sheet differentiation etc
- content: all in place INCLUDING: chapter headers, page numbers, bibliography, index (refer to Feb13th post for a detail account of what is due. THIS IS A MUST)

Process book:
I want you to bring all your printouts, research to class, everything that has guided you conceptually and formally to whre you are now. We will discuss how this book complements the other aesthetically & content-wise.

Media Piece:
Bring your revised media piece, incorporating last week’s comments.

Any question let me know
Thank you
carolina

FYI
Criteria / specifics for final presentation (week 10)

- we will hang full scale posters in class ( or use dot stickers, whatever doesn’t ruin your print)
- we will compile & project all media pieces together, so: please include a blank slate at the beginning of your piece with your name. Project name can be positioned at the end of the pice or at the beginning, depending on how you’d like to contextualize that.
- all books will be placed on a long table for review & documentation: we will shoot each book and post these pictures on the blog. Each of you will have your work photographed. The idea here is that you walk away with portfolio pieces / images you can then post on your web.

other notes:
- Some of you are ahead of others, if this is you: think of how your work can be translated onto a web ( I use Indexhibit, it is easy to use and maintain) I suggest you include this as part of the class assignment
- for the poster & media piece: you can do a mock-up of your poster in space, as in street postings. This will make your posters look more official, and its fun!
same for your media piece: use a screengrab and position it in an architectural space that would—potentially— be a picture of your gallery show.

Standard Text Matter

Supplies

Typography

Hello all,

Today was the media piece presentation, we will continue to refine it, so please take into account the feedback you received today and incorporate it into your piece. However today was a benchmark and you will be graded on what you presented. As a note, per class policy, showing up to class with no work counts as an absence, and leaving class early before its over also counts as an absence, unless you discuss your work with me or give prior notice as to why your piece was not done. The only person excused from this today is Laura, who notified me with a week’s advance.

Thurdsay is our bookbinding demo, so prepare any questions you might have so you can ask Charles; this includes materials and processes you might want to implement in your book.

I am excited to see your work take life, I saw some really beautiful books today, well done!

also, Katie notified me that some morel pages were missing (82-90). Michael noted the pages were on the server, they had just been misplaced. Please confirm so we can solve this asap.

Have a lovely evening

thank you

carolina

Hello all,

We will have a visiting designer in tomorrow, his name is Rafael Macho. Rafael is a motion designer extraordinaire. He will stay for about 2hrs & review your media piece with us. Please makes sure all your work is up on the server and ready for presentation at 2pm.

See you tomorrow

Looking forward to your work

thank you

carolina

We have pages 1-82, but the last bit is still missing. If you are in charge of that section, could you please upload it to the server? Thanks!