Professors Peter Lunenfeld and Rebeca Méndez offer a two quarter Design|Media Arts course sequence dedicated to the development of design media arts research and strategy in the areas of organization, culture, and identity. This hybrid seminar/studio studies how complex organizations are defined by their public identities, and how those identities can be strategized and designed. This course sequence will further the development of Design|Media Arts as both an intellectual and a professional discipline.

The course sequence is offered in Winter and Spring academic terms and is structured to cover the following phases of identity development: research, strategy and planning, communication strategy, implementation guidelines, and design development of specific communication material in all appropriate media: web, print, and environment.