DMA 21: Color - Winter 2015

COURSE TITLE:

Color

INSTRUCTOR:

Richard Wheeler (rruuww[at]ucla[dot]edu)

TEACHING ASSISTANT(S):

Miguel Tati Nobrega


DESCRIPTION:

Studio, six hours. Introduction to color in design. P/NP or letter grading.

COURSE OBJECTIVES:

Students will learn to apply iterative design processes to solve analytical color problems using current industry-standard design software tools and techniques.

FORMAT:

Class will consist of in-classroom critique, lecture, and demonstration, as well as field trips.

LOGISTICS:

Attendance

You must be on-time with work ready to show on-the-wall or on-screen by 1400PST. If you are not ready you will be marked tardy. Three (3) tardies equal an absence. Each absence will reduce your grade by one full letter grade (i.e. A to B). Three (3) unexcused absences will result in an automatic F. Excused absences require a doctor’s note or similar proof on a case-by-case basis.

Participation

Participation in class discussion, especially in critique, is required. Participation counts for 20% of your total grade (see Grading below). You will need to speak at least once per class. Failure to participate in a class period will reduce your final grade by 1%.

Personal Technology in the Classroom and Participation

While some of you may choose to use personal technology—personal laptops, tablets, mobile phones, et al—as a part of your work process, inappropriate use of this technology in the classroom is disruptive to the learning environment. If you text, check Facebook, or in the judgment of the instructor or TA are otherwise not focused on class work as a result of your technology use you will be assessed as failing to participate in that class period and your final grade will be reduced by 1%.

Conduct and Participation

Be professional. Respect others. Do you our own work. If you behave appropriately in class in the judgment of the instructor or TA you will be assessed as failing to participate in that class period and your final grade will be reduced by 1%.

Out-of-class work

At a bare minimum you will need to work at least two (2) hours outside of class for every one (1) hour that you work in class. This means that the work you show in critique each class should represent six (6) hours of effort.

Grading

20% Assignment 01
30% Assignment 02
30% Assignment 03
20% Participation
Each subunit is worth 5%. Rubric for subunits:
1% Work complete? (Y/N)
1% Instructions followed? (Y/N)
1% Work clean? (Y/N)
1% Effect achieved? (Y/N)
1% Discretion of instructor

Incomplete and Late Assignments

Incomplete assignments will be graded down 1%. I will not accept late assignments.

Course Incompletes

I will not give incompletes in this course.

Office hours

I will be available Tuesday after class from 5:00pm-5:30pmPST as necessary.
Miguel will be available Thursday after class from 5:00pm-5:30pmPST as necessary.

Communications

I am available by email during regular work hours (8:00am-6:00pmPST) during normal work days (Monday through Friday). I will try and respond to emails within two working days. Outside of these times and days I will try and respond as quickly as possible.



SCHEDULE:

Schedule is subject to change at instructor's discretion. You will be given adequate notice of any substantive changes to deliverables.

01/06/2015 Assignment 01a

Use a photo that you take in class of tonight's sunset. Sample three (3) distinct colors of the sky from this photo. Use each of these colors in the Albers exercise (demonstrated in class) to make one color look like two.

For each pair, create 10 iterations.

Print out the final version of each pair on it's own 8.5"x11" piece of paper. Create a layout of the 10 iterations you created to reach this final version on it's own 8.5"x11" piece of paper. Also print out the image from which you sampled colors. Pin all to the wall by start of class. Have all files loaded on screen for comparison.

Due in class 01/08/2015


01/08/2015 Assignment 01b

Use a photo that you took in our first class of the sunset (or another sunset photo if you choose to take more). Sample three (3) pairs of adjacent colors. Use each of these pairs in the Albers exercise (demonstrated in class) to make two colors look like one.

Use the ideas that we discuss today in demo to revise the work that you turned in today for Assignment 01a.

Your work for Assignments 01a and 01b should look consistent.

For each pair, create 10 iterations.

Print out the final version of each pair on it's own 8.5"x11" piece of paper. Create a layout of the 10 iterations you created to reach this final version on it's own 8.5"x11" piece of paper. Also print out the image from which you sampled colors. Pin all to the wall by start of class. Have all files loaded on screen for comparison.

Due in class 01/15/2015


01/13/2015 Field trip to LACMA

We will meet at the Chris Burden Urban Light sculpture at 3:00pmPST and then proceed as a group to James Turrell's Breathing Light installation. Breathing Light can be seen in groups of eight at a time so we will view the work in small groups and then discuss the work as a class afterwards.


01/15/2015 Assignment 01c

Use a photo that you took of the sunset in our first class (or another sunset photo if you choose to take more). Sample three (3) pairs of colors. Use each of these pairs in the Albers exercise to select a transparent color between two other colors.

Refine the template that you began developing in Assignments 01a and 01b and revise each of these assignments.

Your work for Assignments 01a, 01b, and 01c should look consistent.

For each pair, create 10 iterations.

Print out the final version of each pair on it's own 8.5"x11" piece of paper. Create a layout of the 10 iterations you created to reach this final version on it's own 8.5"x11" piece of paper. Also print out the image from which you sampled colors. Pin all to the wall by start of class. Have all files loaded on screen for comparison.

Due in class 01/20/2015


01/22/2015 We will not have class today! Assignment 01d

We will not have class today! Instead I would like you to visit one of the following galleries between now and next Thursday and create a work that responds to the way that the artist uses color in the work that you have seen. Use at least one of the techniques we have been working with in the Albers exercises. Also show a photo of the work that you are referencing.

The following are suggestions from shows that are up now. I am open to seeing other work as long as t has to do with color!

Moshe Ninio
Santa Monica Museum of Art
Bergamot Station G1, 2525 Michigan Avenue, Santa Monica, CA 90404


Nicholas Pilato
Anat Egbi Gallery
2660 S. La Cienega Blvd., Los Angeles, CA 90034


Ken Kitano
Rose Gallery
Bergamot Station Arts Center
2525 Michigan Avenue G5, Santa Monica, CA 90404


David Abir
Shulamit Gallery
17 North Venice Boulevard, Venice, California 90291


Gisela Colon
Ace Gallery Beverly Hills
9430 Wilshire Blvd., Beverly Hills, CA 90212


Due in class 01/22/2015


01/22/2015 Assignment 02a

Create three (3) different vibrating color pieces using step and repeat movement techniques.

For each piece, create 10 iterations.

Print out the final version of each piece on it's own 8.5"x11" piece of paper. Also print out the list of operations that you used to create the piece. Create a layout of the 10 iterations you created to reach this final version on it's own 8.5"x11" piece of paper. Pin all to the wall by start of class. Have all files loaded on screen for comparison.

Due in class 01/27/2015


01/27/2015 Assignment 02b

Create three (3) different moiré patterns using step and repeat movement techniques.

For each pattern, create 10 iterations.

Print out the final version of each pattern on it's own 8.5"x11" piece of paper. Also print out the list of operations that you used to create the pattern. Create a layout of the 10 iterations you created to reach this final version on it's own 8.5"x11" piece of paper. Pin all to the wall by start of class. Have all files loaded on screen for comparison.

Due in class 01/29/2015

Remember that you work from the gallery visit assignment is also due on 01/29/2015!


01/29/2015 Assignment 02c

Building on your work from assignment 02b, create three (3) different moiré patterns that exhibit the vibrating color effect we explored in assignment 02a.

For each pattern, create 10 iterations.

Print out the final version of each pattern on it's own 8.5"x11" piece of paper. Also print out the list of operations that you used to create the pattern. Create a layout of the 10 iterations you created to reach this final version on it's own 8.5"x11" piece of paper. Pin all to the wall by start of class. Have all files loaded on screen for comparison.

Due in class 02/03/2015


02/03/2015 Assignment 02d

Create three (3) different security patterns using vibrating color Moiré patterns created using step and repeat movement techniques.

For each pattern, create 10 iterations.

Print out the final version of each pattern on it's own 8.5"x11" piece of paper. Also print out the list of operations that you used to create the pattern. Create a layout of the 10 iterations you created to reach this final version on it's own 8.5"x11" piece of paper. Pin all to the wall by start of class. Have all files loaded on screen for comparison.

Due in class 02/05/2015


02/05/2015 Assignment 02e

Choose the best iteration(s) from Assignment 02c, refine it (or them), and incorporate it (or them) into a design for a "visa" using the template provided (right click and save as). Because of the nature of the template you will have to adjust your patterns to work with the overall design.

For this assignment we are going to engage in a design tactic known as "speculative design" to image a future of 2050 where overpopulation has caused governments to restrict and control travel and movement so much that visas are required for even seemingly insignificant journeys across very short distances. In this case, you will design a visa that controls travel to and from a county is Southern California (for example, Los Angeles). You will need to 1) choose a county, 2) research the symbols and prominent landmarks of that county to inspire your design, 3) read the Wikipedia article on visa types for inspiration on what purpose your visa design will serve, 4) research visas and passports to determine what information your visa form needs to include about the visa holder (examples include name, driver's license number, passport number, biometric information, etc.), 5) consider the demographics of the world of 2050 and decide what this means about your design (do you need to include multiple languages of the form? which ones?).

Create 10 iterations.

Print out the final version on it's own 11"x17" piece of paper. Print out the 10 iterations on it's own 11"x17" piece of paper.

Due in class 02/10/2015

Some research inspiration:
http://beforeitsnews.com/spirit/2013/07/american-civil-religion-never-leave-the-country-without-it-a-photo-essay-on-god-liberty-and-democracy-in-the-american-passport-2479866.html http://www.slate.com/blogs/the_eye/2014/10/13/norway_chooses_pixelated_banknote_designs_from_snohetta_design_for_its_new.html http://www.snb.ch/en/iabout/cash/newcash/id/cash_new_result http://www.snb.ch/en/iabout/cash/newcash/id/cash_new_result


02/10/2015 Assignment 02f

Based on feedback from Assignment 02e, futher refine your best version. Address issues in layout, printing, et al.

Due in class 02/17/2015


02/12/2015 Field trip to MOCA

We will meet at the box office of MOCA Grand Street at 3:00pmPST and then proceed as a group to the Andy Warhol: Shadows exhibition.


02/17/2015 Assignment 03a

A little more than 100 years ago militaries around the world began experimenting with camouflage, or disruptive pattern material (DPM). Up until very recently, capabilities of fabric printing technology dictated that these camouflage or DPM patterns were produced in standardized repeats and large lots. But with current and future print-on-demand technologies and algorithmic design methods it is possible now to produce smaller and smaller print runs, even down to printing enough fabric with a unique pattern for an individual garment, a service which is offered today to high-end special operations groups.

For the next three weeks we will be thinking about this new reality through exploring the idea of hyperlocal camouflage, in other words camouflage that is specific to a particular eco-region, or neighborhood, or even individual location. We will research the history of camouflage, identify and research candidates for hyperlocal camouflage patterns, create patterns in Illustrator from our research, and think about how we might create programs or algorithms to automatically generate variations of these patterns.

Depending on your preference, you may choose to have your designs printed either as fabric or as a finished t-shirt. However, because of the costs of rapidly producing custom garments this is optional. You may also choose to create decals for a drone or a robot, to spray paint a helmet, or pursue other ideas for making your designs in the real world.

For the first part of this assignment, develop 16 ideas for possible locations and/or use cases for your camouflage designs. Is it the desert outside of Lancaster? A part of the LA River? Industrial warehouse in Vernon? Your house? Print out an image that represents each idea with each image on at least 1/4 of an 8.5" x 11" page. On each image, describe the location or story is if is not obvious to the average viewer.

Also, research camouflage patterns. Print out at least 16 examples of different patterns with each example on at least 1/4 of an 8.5" x 11" page. On each image, note your source, and, if possible, indicate what country or group uses the pattern and when it was used.

If you are thinking about doing something for the final project other than printing on paper, also present some ideas of what that might be. If you are thinking about sending a pattern out for custom fabric printing, you may want to send out something as a test now to see what things look like when printed.

Some options for custom printing:
All over t-shirts, men Cafe Press (Final image size 3742x3065 pixels saved as a JPG, PNG, TIF, GIF, BMP)
All over t-shirts, women Cafe Press (Final image size 2894x2763 pixels saved as a JPG, PNG, TIF, GIF, BMP)
Custom printed fabric Spoonflower
Custom printed fabric Print All Over Me
Some options for custom application (fabric and other):
Ink Jet Printed Iron-on Transfer Paper 3271 from Avery
Ink Jet Printed Decals from Testors
Custom printed temporary tattoos from Sticker You
Some ideas about painting:
Painting a rifle stock
Painting a rifle stock

A couple of articles about making pattern repeats: How to Make a Repeat Pattern in Illustratoru>
welcome julia and how to make a repeat patternu>
Due in class 02/19/2015


02/19/2015 Assignment 03b

Select three (3) of your favorite ideas for locations and/or use cases and collect as much information as possible about each. Go to the locations and take pictures. Use Google Street View. Do whatever you need to do to develop a picture of the place and the use for the pattern. Bring in at least 8 images for each idea, printed on at least 1/4 of an 8.5" x 11" page.

Also, start to match different camouflage pattern strategies to your ideas. Using your camouflage pattern research, select three (3) different camouflage pattern strategies to each of the three (3) ideas you have identified above. You can print examples of all three strategies on a single 8.5" x 11" page.

If you are pursuing an alternative final project presentation, start collecting materials and write out a work flow for how you are going to proceed.

Due in class 02/24/2015


02/24/2015 Assignment 03c

Using your location and use case research from Assignment 03b, create three (3) possible color palettes for each of the three (3) location and/or use case ideas that you have identified above. Print out each color palette on it's own page.

Choose one (1) of the camouflage pattern strategies for each of your three (3) location and/or use case ideas, and develop a pattern in Illustrator. This means that you will have three (3) patterns total. At this stage only produce a pattern in black and white.

If you are pursuing an alternative final project presentation, start performing materials tests and present in class.

Due in class 02/26/2015


02/26/2015 Assignment 03d

For each of your three (3) patterns, create two (2) variations. For each of these resulting nine (9) variations, apply each of the appropriate three (3) color ways. You should end up with 27 patterns.

If you are pursuing an alternative final project presentation, continue performing materials tests and present in class. If you are going to be color an actual object, think about acquring it if you haven't already. Also, think about acquiring more than one so you can perform tests and/or have a backup in case you make mistakes.

Due in class 03/03/2015


03/03/2015 Assignment 03e

Take your best results from Assignment 03d, print them out an an appropriate size, and photograph them in the environment where they would be used. Photograph the patterns at different ranges and in different light. We will review these photographs and the patterns to make final adjustments to pattern and color.

Due in class 03/05/2015


03/05/2015 Assignment 03f

Based on your feedback from Assignment 03e, revise your design as necessary.

If you are sending out art for custom printing you should send it out no later than today in order to get it in class for critique. You will probably have to pay for express shipping in order to get work back in time.

Due in class 03/10/2015


03/10/2015

We will crit your work from Assignment 03f and prepare for the end-of-term crit.


03/012/2015 End-of-term crit

If you haven't done so already, create a subfolder in the class drop folder (/Volumes/MYHOME/myClasses/W15-21/drop) with your name in the format lastName_firstName (so I would be wheeler_richard). Upload your process work and finished work form the semester into this folder. Create subfolders for each main assignment (so you should have subfolders called assignment01, assignment02. and assignment03—you do not need to make subfolders for assignment01a, assignment01b, etc.).

For the end of term crit please review all the work that you did in the quarter and bring in the piece that stands out to you the most, for whatever reason. It could be the piece that you think is the best, it could be the one that you like the most, it could be the one that gave you the most trouble, it could be the one where you think that you learned the most. Write up a 150 word description of why you chose the piece. Create a subfolder in your named drop folder called final and upload this text. You'll also talk for a minute or so to the class about what you wrote.


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