I had the privilege of attending Eric Hirshberg’s presentation on the evening of January 24 in the Broad Art Center. For many people, Eric Hirshberg is not only the CEO at Activision, but most importantly, he is the man who brought awareness to creativity in business. He reminded the young artists to always remember that creativity reaches far beyond the actual contexts we create because creative mind do not follow the regular rules in our society.  Eric has been quoted saying “the world needs more creative people leading it.” I agree with this statement whole-heartedly because art is everywhere and creative minds are key to help our society develop. Designers tend to add finishing touches to embellish things that much more and this is a characteristic that can enhance our daily lives. Creativity has a huge platform now that technology has replaced a lot of the artificial industry. This places a higher demand for creative minds and makes it one of the top elements to posses in terms of leadership. Hirshberg has proven to be a positive impact on the culture of his company and pushes for young artists to undergo the same experience of leading with creativity.

Eric Hirshberg makes me wonder, however, where the boundary is between the business world and creative world. Although Hirshberg is an example that is successful, balance is another thing to keep in mind and I have personally seen many people consumed with the business aspect of art. This causes a fixation on financial gain instead of remaining true to their artistic identity.

Mark Essen, a grad student in UCLA’s Design and Media Arts MFA program. After he graduated UCLA, he established his own game company called Messhof in Los Angeles, California in 2013. One of his major work is Nidhogg that is a side-scrolling and two players fighting video game. In spite of his instinctive and simple games to play, it was difficult and challenging for players to master it over because it often requires players precise skills. Also, the visual quality of his games is influenced by arcade games aesthetic in 1980s.

One of the common features among a lot of his games is that he uses helicopters. The helicopters are influenced by the defective and 2D trends from the arcade games in 1980s, which well portrayed the characteristics. As a result, The helicopters and the arcade games in 1980s aesthetic style made a perfect harmony. Moreover, it brought him a gateway to getting involved with Adult Swim. His major works for Adult Swim are Turbo Turbo Turbo,  Pipedreamz, and Surprise Bullfight. He created more amazing games to entertain players.

Mark Essen’s presentation was not only inspirational but reassuring in the sense that his topics of games were successful despite the simplicity of them. This is specifically relevant to me and my preference of style in design. The humorous nature of the games made the talk easy to follow along and this element made it memorable. His Bruin alma mater means there are connections and networking to be made at Adult Swim, which makes me proud to have the opportunity to follow the pathway he paved.

Since 5.3 you have to download one module each target platform.


1: Log in.

word press login

2: Create a new completed project



3: Describe your project


4: Insert a gallery using your own photos and photos from your project photoshoot. Be sure to insert GALLERY as it looks nicer.


Click “Add Media”.


Be sure to choose “Create Gallery” and click “Upload Files” to upload your images.


Once your images are uploaded, you will see a screen like this. The images you uploaded should already be selected for you. Click “Create a new gallery” at the bottom right.


Finally, press “Insert Gallery” at the bottom right.

5: Upload your instruction manual and thumbnail for your project



7: IMPORTANT!!! Set the category to the project assignment you want to submit to.




Otherwise we won’t be able to see your project!

hit publish